Have you ever planned your vacation, but still do not know what to do with the management of your e-commerce? Having an online business has its advantages over physical trade, but it also has its obligations like having to “open 24 hours a day”. This shortcoming is easily resolved if you have a digital marketing strategy which enables you to sell automatically. All you need is to have a marketing strategy capable of selling automatically, having your workflow ready and also, having the generation of blog content and social networks being correctly programmed. It is advisable that you do not close all your notifications and also, follow in some moments what is happening. Connect now and then to go through the sales and publications of your followers on social networks.
Recommendations to enable you achieve your selling strategy automatically:
–Have an Inbound Marketing strategy. This intelligent marketing strategy includes marketing automation and sales automation in its workflows; it has fully automated ways of proceeding without the need for emailing or send manual information to potential customers.
The inbound marketing is based on three phases: visibility, capture and loyalty. The first phase attracts visitors and they become unknown users in the capture phase (after offering engaging and personalized content to the prospectus) thereby creating a portfolio of leads which will be qualified and prepared for sale. Once there is a sale, Inbound Marketing strategy does not stop here since the most important thing is loyalty and getting prescribers.
–Plan and program the publications in social networks and blog. Don’t forget to offer the content your customers and users expect every day.
Create a calendar of publications that will be posted automatically, the same with your content blog. In this way, your followers will not fail to have news related to your products and they will not feel your absence. There are several tools that can help you create scheduled publications: Hootsuite, Spredfast or Buffer.
–Keep in mind the orders. Even if you have an Inbound Marketing strategy able to sell automatically, you have to know that the orders still require someone to make them. So you have several options: Dedicate one hour daily (not more than) to review the shopping carts and make the orders as it is usually done, leave this task to someone you trust to completely concentrate on your vacation, or Hire a company that takes care of this small task of activation and control of the orders. Another option, although less advisable, is to make a note or email to your clients warning that the order will be delayed a few days due to the vacation (you can even do some kind of promotion or discount for the inconvenience).