VR, Blockchain and Messaging as marketing platforms

It’s not new that mobile advertising works, since 3 out of every 4 users interact with the ads out of self-interest.

Mobile marketing is a reality, therefore we present Mobile Trends 2018.

Mobile Trends 2018 is a special report published by the Mobile Marketing Association (MMA) that collects insights, analysis and opinions that offer the mobile world a different perspective about the future trends. This post will help in the selection of your objectives and will give a clearer vision about the world of mobile marketing:

1.- Artificial Intelligence

The main benefits in terms of adopting AI (Artificial Intelligence) in mobile marketing are: the implementation of adequate attribution models and advanced techniques of Machine Learning (automatic learning), which allow the analytical data systems analyze large volumes of data (Big Data) and group them in clusters.

2.- Blockchain

This technology centered in the informative blockchain to the end of grouping truthful information isn’t just applied to the financial world, it can be used in a way that a network of advertisers and publishers will be created for the exchange of information in an automated way.

3.- Audio Advertising

We are before a new and hot marketing channel. We’re talking about digital audio, which experimented a boom in the past 2017 and it’s predicted that it will keep growing. One of the advantages of the Audio Advertising is that the message is associated to a more personal experience, enriched at times by the use of headphones.

4.- VR and AR

Virtual reality (VR) and augmented reality (AR) are the most potent propellants in terms of the interactive world. This technology permits the delivery of advertising messages in formats never seen before and allowing the consumers to see, listen, feel and identify with the experiences of other people.

5.- Transparency

The transparency in the use of data and the purchase of media is an increasingly insistent demand by the advertisers. Thanks to the technology and the automation of data, it’s possible to design more assertive campaigns, with a more sophisticated and defined segmentation than ever before.

6.- Location-based Services

Thanks to the geolocation the brands can address the user in an adequate moment and place, delivering their messages within context. This technology has transformed many businesses and their way of communicating, and it still is a good option to create new services and accelerate the existing ones.

7.- Mobile payments and security

Currently the digital wallets such as Google Pay and Apple pay offer the user a safe and quick purchase experience. This is possible thanks to the safety resources of the smartphones, which guarantee the veracity of the purchase.

8.- Messaging as a marketing platform

Messaging is a trend that emerges as a result of a change in the behavior of the consumer who don’t want to talk anymore. One of the reasons of the progress of e-commerce is to avoid the interaction with the seller, but the brands have to know their base better and make a segmentation to avoid a possible rejection.

9.- The micro-moments, influencers and mobile content

The mobile is a medium that makes everything faster, providing the possibility of being able to connect and operate in real time.

Therefore the companies need to learn to dominate the mobile world, to be able to benefit from the apps that are currently replacing the media due to their massive scope.

10.- Multi-touch attribution in the age of context

When we talk about the multi-touch attribution, we talk about the use of the advanced analytics tools. These tools permit the monitoring of each user taking into account the specific data of each one. Combining these analytic tools with a multi-touch strategy you can map the online and offline channels that intervene in a purchase journey.

 

 

Digital channels for your marketing campaigns

In this article we talk about the advantages of using several channels for your marketing strategies, making use of a Marketing Automation or Multichannel platform.

We will see what differences there are between one channel and another, which ones complement each other best and which ones are the most appropriate for each specific campaign.

Channels

SMS: SMS is still the most efficient marketing channel, due to its high openness rate (over 98%) and its immediacy of arrival. Although it can be used for multiple purposes, it is essential if you want to send quick alerts or notifications or send coupon codes directly to your client.

Email: The classic channel by excellence. You should keep in mind that if not used correctly it can generate SPAM, but well used, it turns out to be a very effective channel for sending newsletters.

Text-To-Speech: A fairly interesting and relatively unknown channel until recent times. It will allow you to extend your range of action to landline and mobile phones. It’s perfect if you need to send voice messages for reminder purposes.

Digital Numbers (DID): These are telephone numbers that are not associated with a fixed telephone line, but are linked to a digital account within a platform. A DID allows you to have a number of a certain country without having a presence in that place and to dedicate it only for commercial purposes.

Cloud Services: This is a series of services that can be attached to SMS or Email and will serve as useful marketing tools.

Thanks to these services you will be able to attach: quality surveys, images and files (pdf, word, excel,…), presentations of services or products, etc.

Channel combinations to launch marketing campaigns

There are many possible combinations to work with these channels, so here are some ideas:

SMS + Email: It works perfectly when you notify a customer via SMS (sign up for a service, confirm appointments, reminders, etc) and warn them that you will send additional information or newsletter to their email address.

In this way we ensure that the customer receives all the necessary information and also avoid SPAM.

SMS + Text-To-Speech: If you need to make sure that a customer receives an important message, you have the opportunity to send him/her a SMS confirmation and an audible voice message (Text-To-Speech). The big advantage is that we can make sure that the customer receives the message on his mobile phone as well as on his landline.

Digital numbers (DID) for SMS sending: If you want to dedicate a number exclusively for professional work for sending and receiving answers from your customers, the perfect option is to enable a DID.

If your customers are from a particular country, you can also purchase a number for that country to build confidence.

Have you not yet started to use these channels in your campaigns or don’t know how to do it? We’ll show you around.

Visit us at: https://www.afilnet.com

 

 

Marketing trends by 2018

To learn about marketing trends in the coming year, the key is to observe consumers. As consumers are changing the way people behave, companies and marketing teams must adapt to them.

In the following eight marketing trends for 2018.

  1. Content Marketing

Content Marketing remains one of the keys to turning visitors into customers. Consumers are looking for information in different formats and on different channels at the same time. In 2018 we’ll see how content teams will integrate: designers, radio, video, social networking and other different formats.

According to the Demand Gen Report study, 47% of consumers saw 3-5 forms of content before starting a shopping process.

We must invest in a multi-format, multi-channel strategy where the same content is presented in different channels and formats in order to respond to the diverse needs of consumers.

  1. Customisation

As we already know, content marketing is and will be one of the main axes of marketing strategy in 2018, and to this we must add: a personalized experience for each type of client in particular.

Enterprises need to move away from fixed content and move towards dynamism that is responsive to different customer characteristics, i. e. towards intelligent content.

  1. SEO in all its formats

Aligning your SEO strategy with your content strategy is one of the best investments you can make for this new year. The key is to optimize the content in all available formats: videos, images, social networks, etc. You have to invest in SEO before creating new content. In this way you ensure that you increase your chances of converting.

  1. Videos

According to statistics, in 2017 90% of all content shared by users on social networks was in video format. Brands that are not using video as part of their social media strategy should start now.

  1. Livestreaming

In social networks, live streaming is gaining great relevance. According to Facebook, users spend 3 times more time watching live videos teen videos that aren’t anymore. Live videos are a great opportunity to increase interaction with your customers or users, generate added value to your brand and integrate new formats for your digital strategy.

  1. Automation of internal process

If you work in secure marketing you use some kind of automation software to manage social media publications, send emails or track your prospects.

Nowadays, every company must have a CRM that allows it to identify business opportunities, generate automatic emails, schedule meetings with customers in a single click, etc. If you’re wasting time on manual activities is because you’re not doing something right, there are tools to automate almost everything.

  1. A.I. (Artificial Intelligence)

For many people. The words artificial intelligence may sound like something from a futuristic or distant movie, although you’re probably already using it every day. If for example you have asked Siri about the weather, you are already a user of artificial intelligence. Although it can be considered as something of the future, within the next 12 months we will see an increase in its integration with most of the tools we use on a daily basis.

  1. Chatbots

Chatbots are a good example of how automation will make a big impact on the way you do business in this year. Chatbots or “virtual assistants” provide customers with real-time responses at any time as a support chat. After Facebook Messenger opened its API, many companies started testing these tools. This wizard allows you to automate repetitive tasks so that customer support teams can focus on adding value.

3 Advertising Strategies with Fast Results

Each new project on the internet requires a boost considerable to deliver its first results, choose the appropriate strategy to achieve these goals may be the factor that makes the difference between failure and success at the beginning of any business.

There are several techniques and strategies of promoting on the internet: from social media, content Marketing, positioning SEO and SEM, Email Marketing, etc. However, each of these are adapted to what you need depending on the characteristics of your company.

In the early stages of a business or in shortage of customers, with fast results techniques are seeking more regularly, but many are more focused on what is driving our company or business and therefore not necessarily not know well the options that we have to launch an advertising campaign whose results generate our such undeserved sales.

So here we present you 3 effective advertising strategies to get very fast results.

  • Email Marketing o Mailing
  • Per click advertising (PPC)
  • SMS Marketing

Let’s see each of them…

Email Marketing

Perhaps one of the most traditional in the online world, with the times this method of customer acquisition has come to be discredited due to misuse of the strategy, bad practices where is slashing nearly spam or abusive advertising.

An effective Email Marketing campaign is based on the correct segmentation of the public as well as the amount of receivers (take into account that while more people receive their promotion in your Inbox more likely to get their interest.)

It is also important to have good servers configured of sending email, given that the companies more notorious (Gmail, Hotmail, Yahoo, etc.) are becoming more stringent in this regard.

Google Adwords o SEM (PPC)

Perhaps one of the most popular on the internet, where basically techniques is paid for each click that is made in our ads.

Ads are shown in the section of sponsored ads of Google search results, the advantage of this is that their results can be more immediate, even in a matter of hours.

Obviously believe that because of people who have clicked on such ads does not guarantee the sale of our services or products, since this time has much influence what is creativity and design implemented in the target page.

“If a person comes to your page by means of a notice, and however we have a design and a very poor usability, chances are it is a visit that doesn’t end in sale.”

Therefore have to implement methods that engage the person concerned, having a Landing Page (landing page) attractive, offers and promotions that may convince, competitive prices, and several other factors to consider is design and usability.

SMS Marketing

The SMS is still today one of the communication channels more effectively, this is due to its high rate of opening and its immediacy of arrival.

The most important advantages of SMS include:

  1. Higher rate display on other channels. This is because a mobile device is always on hand to view or open an SMS is always something more instant than other media.
  1. It is economical and covers a large number of public. Send thousands of SMS are relatively economical. There are numerous platforms that offer these services with global coverage.

Here are 3 strategies of advertising useful, fast and relatively economical. If you need more information or want to implement some of these in your business you can contact with us.

Let’s talk!

How to get more traffic for your website

  1. Using social networks

Using Facebook, Twitter and other social networks is relatively cheap today. They allow you to segment your audience by demographics or objective keywords, etc.

Being active in social networks is a tactic that most vendors are using to get more traffic, potential clients and sales.

  1. Create content using the keywords

The Keywords are of vital importance as it is one of the ways people get to know your website. Thus, we could say that keywords make up the bridge. But to use them to get customers, the first thing you have to do is know your buyers.

If you don’t have a very powerful website, it would be more appropriate to use the long tail calls in SEO or the “Long queue” keywords.

This type of word defines the content in a more specific way. Despite attracting less traffic, this tends to be of higher quality and favors a higher conversion rate.

  1. Writing in blogs about topics of interest

Your blog can be one of the most powerful tools to get new visitors to your website. Like you should optimize the pages of your website around the keywords that your buyers are looking for, you must do the same with the blog entries.

Your blog topics should revolve around: what are your frequently asked questions? What are the problems you are facing and looking for a solution on the Internet? This will not only help keep your website and your business at the top of one’s mind when a lead is looking for help, but it will also generate more confidence in your expertise and get more web traffic.

  1. Create an independent publication for each of the most relevant keywords

Every blog post you write is viewed by search engines as an individual Web page, the more quality posts you write about the key words relevant to your buyers, the more likely you will have to opt for the first positions in the Search.

Blog posts help to associate more keywords to your website and therefore the opportunity to get and attract visitors to your site. Your website can be associated with different keywords, this gives a greater opportunity for users to discover your website.

  1. Publishing content frequently

It is not enough to publish content about keywords that are relevant to your people: your visitors and Google appreciate the frequency and the regularity in the publication of contents.

Regularity will allow you to create a loyal reader base that returns to your blog every week in search of your last entry and get more traffic on your website.

Automatically selling during holidays

Have you ever planned your vacation, but still do not know what to do with the management of your e-commerce? Having an online business has its advantages over physical trade, but it also has its obligations like having to “open 24 hours a day”. This shortcoming is easily resolved if you have a digital marketing strategy which enables you to sell automatically. All you need is to have a marketing strategy capable of selling automatically, having your workflow ready and also, having the generation of blog content and social networks being correctly programmed. It is advisable that you do not close all your notifications and also, follow in some moments what is happening. Connect now and then to go through the sales and publications of your followers on social networks.

Recommendations to enable you achieve your selling strategy automatically:

Have an Inbound Marketing strategy. This intelligent marketing strategy includes marketing automation and sales automation in its workflows; it has fully automated ways of proceeding without the need for emailing or send manual information to potential customers.

The inbound marketing is based on three phases: visibility, capture and loyalty. The first phase attracts visitors and they become unknown users in the capture phase (after offering engaging and personalized content to the prospectus) thereby creating a portfolio of leads which will be qualified and prepared for sale. Once there is a sale, Inbound Marketing strategy does not stop here since the most important thing is loyalty and getting prescribers.

Plan and program the publications in social networks and blog. Don’t forget to offer the content your customers and users expect every day.

Create a calendar of publications that will be posted automatically, the same with your content blog. In this way, your followers will not fail to have news related to your products and they will not feel your absence. There are several tools that can help you create scheduled publications: Hootsuite, Spredfast or Buffer.

Keep in mind the orders. Even if you have an Inbound Marketing strategy able to sell automatically, you have to know that the orders still require someone to make them. So you have several options: Dedicate one hour daily (not more than) to review the shopping carts and make the orders as it is usually done, leave this task to someone you trust to completely concentrate on your vacation, or Hire a company that takes care of this small task of activation and control of the orders. Another option, although less advisable, is to make a note or email to your clients warning that the order will be delayed a few days due to the vacation (you can even do some kind of promotion or discount for the inconvenience).