How to defeat your competition

You have a good business idea that may prove to be relatively simple, but to stand above your competitors is a more complicated task. With the fierce competition that exists today and the economic crisis that plagues the world, only a few that manage to defeat their rivals will survive.

Identify your competitors

Put us ahead of our competitors should be the main aim which we mark as a company. But before, we have to determine what we are facing is.

When we talk about competition, we are referring to three types of competitors:

  • Direct competition. Companies that offer the same services within our business scope.
  • Potential competition. Companies that are not yet within our niche, but it could be.
  • Substitute. It is a competitor who, through different methodology, service or product, provides the same results as us.

Once detected those competitors of your same environment you will have to analyze what they do regarding your company, and what you could do to differentiate yourself from them.

Finally, you must make a map of positioning. Based on these two variables: quality of information and positioning. Draw where you are; where you would like to be; and where your competitors are.

Key to beating your competition

  1. Bring a different value

The novelty is always the key. Do something differential and deliver value that is useful and cover an unmet customer need can be a guarantee of success for any business.

  1. Innovation

Seeks a new concept and looks for it to stand out from the rest.

  1. Loyalty.

Capture the customer’s attention and get a key part of the formula to beat your competition. The customer should be our main concern. Learn the best techniques to retain customers and get you to differentiate yourself from the competition.

  1. Diversifies

Expand your range of products and services. Finding an audience that is not your target is another formula to beat your competition.

  1. Communication

Although the product or service that you sell is quality, you will need to know how to sell it. You must design a strategy supported by online and offline campaigns, this kind of advertising aims to make a direct impact on others and make a mark in a short time.

In parallel with these activities, you must define a content strategy that will help you to position yourself organically in the search engines. So you start to have greater presence in searches for your users.

Fear is for cowards

If you succeed in a certain sector, keep in mind that sooner or later competitors will appear. In this case, copying is almost inevitable. Don’t be afraid and take advantage of them.

Try to face new rivals by betting on a solid innovation strategy that allows you to differentiate yourself.

The key is always innovation and creativity, without them any company will be ostracized.

How to get more traffic for your website

  1. Using social networks

Using Facebook, Twitter and other social networks is relatively cheap today. They allow you to segment your audience by demographics or objective keywords, etc.

Being active in social networks is a tactic that most vendors are using to get more traffic, potential clients and sales.

  1. Create content using the keywords

The Keywords are of vital importance as it is one of the ways people get to know your website. Thus, we could say that keywords make up the bridge. But to use them to get customers, the first thing you have to do is know your buyers.

If you don’t have a very powerful website, it would be more appropriate to use the long tail calls in SEO or the “Long queue” keywords.

This type of word defines the content in a more specific way. Despite attracting less traffic, this tends to be of higher quality and favors a higher conversion rate.

  1. Writing in blogs about topics of interest

Your blog can be one of the most powerful tools to get new visitors to your website. Like you should optimize the pages of your website around the keywords that your buyers are looking for, you must do the same with the blog entries.

Your blog topics should revolve around: what are your frequently asked questions? What are the problems you are facing and looking for a solution on the Internet? This will not only help keep your website and your business at the top of one’s mind when a lead is looking for help, but it will also generate more confidence in your expertise and get more web traffic.

  1. Create an independent publication for each of the most relevant keywords

Every blog post you write is viewed by search engines as an individual Web page, the more quality posts you write about the key words relevant to your buyers, the more likely you will have to opt for the first positions in the Search.

Blog posts help to associate more keywords to your website and therefore the opportunity to get and attract visitors to your site. Your website can be associated with different keywords, this gives a greater opportunity for users to discover your website.

  1. Publishing content frequently

It is not enough to publish content about keywords that are relevant to your people: your visitors and Google appreciate the frequency and the regularity in the publication of contents.

Regularity will allow you to create a loyal reader base that returns to your blog every week in search of your last entry and get more traffic on your website.