Digital channels for your marketing campaigns

In this article we talk about the advantages of using several channels for your marketing strategies, making use of a Marketing Automation or Multichannel platform.

We will see what differences there are between one channel and another, which ones complement each other best and which ones are the most appropriate for each specific campaign.


SMS: SMS is still the most efficient marketing channel, due to its high openness rate (over 98%) and its immediacy of arrival. Although it can be used for multiple purposes, it is essential if you want to send quick alerts or notifications or send coupon codes directly to your client.

Email: The classic channel by excellence. You should keep in mind that if not used correctly it can generate SPAM, but well used, it turns out to be a very effective channel for sending newsletters.

Text-To-Speech: A fairly interesting and relatively unknown channel until recent times. It will allow you to extend your range of action to landline and mobile phones. It’s perfect if you need to send voice messages for reminder purposes.

Digital Numbers (DID): These are telephone numbers that are not associated with a fixed telephone line, but are linked to a digital account within a platform. A DID allows you to have a number of a certain country without having a presence in that place and to dedicate it only for commercial purposes.

Cloud Services: This is a series of services that can be attached to SMS or Email and will serve as useful marketing tools.

Thanks to these services you will be able to attach: quality surveys, images and files (pdf, word, excel,…), presentations of services or products, etc.

Channel combinations to launch marketing campaigns

There are many possible combinations to work with these channels, so here are some ideas:

SMS + Email: It works perfectly when you notify a customer via SMS (sign up for a service, confirm appointments, reminders, etc) and warn them that you will send additional information or newsletter to their email address.

In this way we ensure that the customer receives all the necessary information and also avoid SPAM.

SMS + Text-To-Speech: If you need to make sure that a customer receives an important message, you have the opportunity to send him/her a SMS confirmation and an audible voice message (Text-To-Speech). The big advantage is that we can make sure that the customer receives the message on his mobile phone as well as on his landline.

Digital numbers (DID) for SMS sending: If you want to dedicate a number exclusively for professional work for sending and receiving answers from your customers, the perfect option is to enable a DID.

If your customers are from a particular country, you can also purchase a number for that country to build confidence.

Have you not yet started to use these channels in your campaigns or don’t know how to do it? We’ll show you around.

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Automatically selling during holidays

Have you ever planned your vacation, but still do not know what to do with the management of your e-commerce? Having an online business has its advantages over physical trade, but it also has its obligations like having to “open 24 hours a day”. This shortcoming is easily resolved if you have a digital marketing strategy which enables you to sell automatically. All you need is to have a marketing strategy capable of selling automatically, having your workflow ready and also, having the generation of blog content and social networks being correctly programmed. It is advisable that you do not close all your notifications and also, follow in some moments what is happening. Connect now and then to go through the sales and publications of your followers on social networks.

Recommendations to enable you achieve your selling strategy automatically:

Have an Inbound Marketing strategy. This intelligent marketing strategy includes marketing automation and sales automation in its workflows; it has fully automated ways of proceeding without the need for emailing or send manual information to potential customers.

The inbound marketing is based on three phases: visibility, capture and loyalty. The first phase attracts visitors and they become unknown users in the capture phase (after offering engaging and personalized content to the prospectus) thereby creating a portfolio of leads which will be qualified and prepared for sale. Once there is a sale, Inbound Marketing strategy does not stop here since the most important thing is loyalty and getting prescribers.

Plan and program the publications in social networks and blog. Don’t forget to offer the content your customers and users expect every day.

Create a calendar of publications that will be posted automatically, the same with your content blog. In this way, your followers will not fail to have news related to your products and they will not feel your absence. There are several tools that can help you create scheduled publications: Hootsuite, Spredfast or Buffer.

Keep in mind the orders. Even if you have an Inbound Marketing strategy able to sell automatically, you have to know that the orders still require someone to make them. So you have several options: Dedicate one hour daily (not more than) to review the shopping carts and make the orders as it is usually done, leave this task to someone you trust to completely concentrate on your vacation, or Hire a company that takes care of this small task of activation and control of the orders. Another option, although less advisable, is to make a note or email to your clients warning that the order will be delayed a few days due to the vacation (you can even do some kind of promotion or discount for the inconvenience).