VR, Blockchain and Messaging as marketing platforms

It’s not new that mobile advertising works, since 3 out of every 4 users interact with the ads out of self-interest.

Mobile marketing is a reality, therefore we present Mobile Trends 2018.

Mobile Trends 2018 is a special report published by the Mobile Marketing Association (MMA) that collects insights, analysis and opinions that offer the mobile world a different perspective about the future trends. This post will help in the selection of your objectives and will give a clearer vision about the world of mobile marketing:

1.- Artificial Intelligence

The main benefits in terms of adopting AI (Artificial Intelligence) in mobile marketing are: the implementation of adequate attribution models and advanced techniques of Machine Learning (automatic learning), which allow the analytical data systems analyze large volumes of data (Big Data) and group them in clusters.

2.- Blockchain

This technology centered in the informative blockchain to the end of grouping truthful information isn’t just applied to the financial world, it can be used in a way that a network of advertisers and publishers will be created for the exchange of information in an automated way.

3.- Audio Advertising

We are before a new and hot marketing channel. We’re talking about digital audio, which experimented a boom in the past 2017 and it’s predicted that it will keep growing. One of the advantages of the Audio Advertising is that the message is associated to a more personal experience, enriched at times by the use of headphones.

4.- VR and AR

Virtual reality (VR) and augmented reality (AR) are the most potent propellants in terms of the interactive world. This technology permits the delivery of advertising messages in formats never seen before and allowing the consumers to see, listen, feel and identify with the experiences of other people.

5.- Transparency

The transparency in the use of data and the purchase of media is an increasingly insistent demand by the advertisers. Thanks to the technology and the automation of data, it’s possible to design more assertive campaigns, with a more sophisticated and defined segmentation than ever before.

6.- Location-based Services

Thanks to the geolocation the brands can address the user in an adequate moment and place, delivering their messages within context. This technology has transformed many businesses and their way of communicating, and it still is a good option to create new services and accelerate the existing ones.

7.- Mobile payments and security

Currently the digital wallets such as Google Pay and Apple pay offer the user a safe and quick purchase experience. This is possible thanks to the safety resources of the smartphones, which guarantee the veracity of the purchase.

8.- Messaging as a marketing platform

Messaging is a trend that emerges as a result of a change in the behavior of the consumer who don’t want to talk anymore. One of the reasons of the progress of e-commerce is to avoid the interaction with the seller, but the brands have to know their base better and make a segmentation to avoid a possible rejection.

9.- The micro-moments, influencers and mobile content

The mobile is a medium that makes everything faster, providing the possibility of being able to connect and operate in real time.

Therefore the companies need to learn to dominate the mobile world, to be able to benefit from the apps that are currently replacing the media due to their massive scope.

10.- Multi-touch attribution in the age of context

When we talk about the multi-touch attribution, we talk about the use of the advanced analytics tools. These tools permit the monitoring of each user taking into account the specific data of each one. Combining these analytic tools with a multi-touch strategy you can map the online and offline channels that intervene in a purchase journey.

 

 

Digital channels for your marketing campaigns

In this article we talk about the advantages of using several channels for your marketing strategies, making use of a Marketing Automation or Multichannel platform.

We will see what differences there are between one channel and another, which ones complement each other best and which ones are the most appropriate for each specific campaign.

Channels

SMS: SMS is still the most efficient marketing channel, due to its high openness rate (over 98%) and its immediacy of arrival. Although it can be used for multiple purposes, it is essential if you want to send quick alerts or notifications or send coupon codes directly to your client.

Email: The classic channel by excellence. You should keep in mind that if not used correctly it can generate SPAM, but well used, it turns out to be a very effective channel for sending newsletters.

Text-To-Speech: A fairly interesting and relatively unknown channel until recent times. It will allow you to extend your range of action to landline and mobile phones. It’s perfect if you need to send voice messages for reminder purposes.

Digital Numbers (DID): These are telephone numbers that are not associated with a fixed telephone line, but are linked to a digital account within a platform. A DID allows you to have a number of a certain country without having a presence in that place and to dedicate it only for commercial purposes.

Cloud Services: This is a series of services that can be attached to SMS or Email and will serve as useful marketing tools.

Thanks to these services you will be able to attach: quality surveys, images and files (pdf, word, excel,…), presentations of services or products, etc.

Channel combinations to launch marketing campaigns

There are many possible combinations to work with these channels, so here are some ideas:

SMS + Email: It works perfectly when you notify a customer via SMS (sign up for a service, confirm appointments, reminders, etc) and warn them that you will send additional information or newsletter to their email address.

In this way we ensure that the customer receives all the necessary information and also avoid SPAM.

SMS + Text-To-Speech: If you need to make sure that a customer receives an important message, you have the opportunity to send him/her a SMS confirmation and an audible voice message (Text-To-Speech). The big advantage is that we can make sure that the customer receives the message on his mobile phone as well as on his landline.

Digital numbers (DID) for SMS sending: If you want to dedicate a number exclusively for professional work for sending and receiving answers from your customers, the perfect option is to enable a DID.

If your customers are from a particular country, you can also purchase a number for that country to build confidence.

Have you not yet started to use these channels in your campaigns or don’t know how to do it? We’ll show you around.

Visit us at: https://www.afilnet.com

 

 

Register Virtual Company Phone Number for WhatsApp Business

Afilnet allows you to register virtual phone numbers to use the in your commercial activity, to that end, one of the most interesting purposes that we offer is to register numbers in order to provide support to clients through the app WhatsApp.

With this service, you can install WhatsApp Business and use it to receive from or send messages to your clients, thus dedicating an exclusive number for your commercial activity.

To make use of this service you only need to follow the following steps:

1.- Register on Afilnet.com, to do that you can click on the following link:
https://www.afilnet.com/

2.- Enter your details and validate your account through the email that you will receive, subsequently access to your account.

3.- Go to Channels > Add New Channel

4.- Select the option that you wish to acquire a new phone / cellphone channel, select the country and search.

5.- Click on Buy on the number that you want. After this, you will have a number to use with WhatsApp Business.

6.- Now we move on to the validation process of the number and the integration, to do so you must need to download the app WhatsApp Business in your mobile phone.

https://play.google.com/store/apps/details?id=com.whatsapp.w4b&hl=es

7.- Once installed, you must open the app.

8.- Click on Accept and Continue.

9.- The next step is the verification process, indicate the phone number that you just acquired from Afilnet.

10.- Now WhatsApp will send you an SMS to the number you just acquired. To see the SMS in your Afilnet account, you must go to the option “Received”, and once received the message, you will find an entry as follows. (Refresh the page to reload the received messages)

11.- Now input the code received in your app WhatsApp Business.

12.- …And that’s all!

P.S.: It is possible that you may have to try it several times in order to receive the WhatsApp code since the SMS verification used by WhatsApp doesn’t always work. In order to see if you receive the code, you need to reload the page of “Received” in your Afilnet account.

Thank you very much!

Marketing trends by 2018

To learn about marketing trends in the coming year, the key is to observe consumers. As consumers are changing the way people behave, companies and marketing teams must adapt to them.

In the following eight marketing trends for 2018.

  1. Content Marketing

Content Marketing remains one of the keys to turning visitors into customers. Consumers are looking for information in different formats and on different channels at the same time. In 2018 we’ll see how content teams will integrate: designers, radio, video, social networking and other different formats.

According to the Demand Gen Report study, 47% of consumers saw 3-5 forms of content before starting a shopping process.

We must invest in a multi-format, multi-channel strategy where the same content is presented in different channels and formats in order to respond to the diverse needs of consumers.

  1. Customisation

As we already know, content marketing is and will be one of the main axes of marketing strategy in 2018, and to this we must add: a personalized experience for each type of client in particular.

Enterprises need to move away from fixed content and move towards dynamism that is responsive to different customer characteristics, i. e. towards intelligent content.

  1. SEO in all its formats

Aligning your SEO strategy with your content strategy is one of the best investments you can make for this new year. The key is to optimize the content in all available formats: videos, images, social networks, etc. You have to invest in SEO before creating new content. In this way you ensure that you increase your chances of converting.

  1. Videos

According to statistics, in 2017 90% of all content shared by users on social networks was in video format. Brands that are not using video as part of their social media strategy should start now.

  1. Livestreaming

In social networks, live streaming is gaining great relevance. According to Facebook, users spend 3 times more time watching live videos teen videos that aren’t anymore. Live videos are a great opportunity to increase interaction with your customers or users, generate added value to your brand and integrate new formats for your digital strategy.

  1. Automation of internal process

If you work in secure marketing you use some kind of automation software to manage social media publications, send emails or track your prospects.

Nowadays, every company must have a CRM that allows it to identify business opportunities, generate automatic emails, schedule meetings with customers in a single click, etc. If you’re wasting time on manual activities is because you’re not doing something right, there are tools to automate almost everything.

  1. A.I. (Artificial Intelligence)

For many people. The words artificial intelligence may sound like something from a futuristic or distant movie, although you’re probably already using it every day. If for example you have asked Siri about the weather, you are already a user of artificial intelligence. Although it can be considered as something of the future, within the next 12 months we will see an increase in its integration with most of the tools we use on a daily basis.

  1. Chatbots

Chatbots are a good example of how automation will make a big impact on the way you do business in this year. Chatbots or “virtual assistants” provide customers with real-time responses at any time as a support chat. After Facebook Messenger opened its API, many companies started testing these tools. This wizard allows you to automate repetitive tasks so that customer support teams can focus on adding value.

Customer loyalty for your business

Loyalty is the foundation (and the objective) for achieving success in a marketing plan in a company or workplace. Below we will give you advice to implement in your strategies and, especially, to take into account if you want to achieve the loyalty of a customer.

Actions to be taken prior to the successful customer loyalty

  • Know your public well. You must be sure of what kind of performance indicators your target audience values more, and you must also emphasize on the improvement of the user experience.
  • Find your competitive advantage. Raise the question of which is your principal value and fully exploit it. At this point, you must try to differentiate yourself from the rest of your competitors.
  • What matters most is that the clients perceive that they are important for the company. To customize or personalize the customer service, the sales process, etc. will turn into an added value to your brand in order for a customer to be satisfied and become an ambassador of your brand.

KPIs to measure your customers’ experience

With the rise of the digital channel, attracting customers is 4 times more expensive than retaining an existing one. Based on data:

The indicators that you shouldn’t overlook when analyzing your KPIs are:

  • CPS (Customer Profitability Score). It is a KPI that measures the profitability of a client over a specific period. This indicator is really useful to rank their most profitable clients and to analyze which clients represent big losses for the company.
  • LTV (Life Time Value). This performance indicator is capable of measuring the profitability of the client over time.
  • NPS (Net Promoter Score). It’s a loyalty KPI capable of measuring the loyalty of a customer, forecasting their behavior when a certain action is performed.
  • Conversion Rate. It will allow you to know which potential users have become clients. Knowing this, you will be capable of interpreting what is it that your users are looking for, and what helps you achieve your final objective.
  • Customer Churn Rate. This indicator shows those clients who have stopped being a regular feature in our web so that you can be aware of the consumer defection and the motives.
  • Customer Satisfaction Index. Knowing the degree of satisfaction of your clients will allow you to make changes and modifications around your future strategies.

Gamification strategies

The gamification is the integration of the elements and of the game psychology in a non-game context, with the purpose of involving and justifying the consumers. The game produces a positive emotion, related to the achievement of objectives and to obtaining rewards.

Steps to follow to make clients faithful with the gamification:

  1. Segment your database all you can.
  2. Think, research, identify what can interest them
  3. Develop the game dynamics or lean on the gamification platforms that already offer you these ideas.
  4. Seek the engagement with your brand through social network and blogs.

Content that attracts clients and makes them faithful

To get qualifying hits you must take detailed care of the types of content that we post in our media (web, social network, blogs…).

What are qualifying hits?

It’s the people who are really interested in our message, our content, our products and services, in other words: users with which we can maintain a long-term mutually-beneficial relationship.

To be able to attract a potential client, and to try to make him faithful, there is a series of content that will help you achieve it:

  1. Images and pictures
  2. Video
  3. Presentations on Slideshare
  4. Computer graphics
  5. Whitepaper
  6. Newsletter

Inbound marketing to attract clients and make the faithful

Before deciding how to invest your money, stop to think at which stage is your brand and business.

Ask yourself if you have sufficient visibility to attract clients, or if, on the contrary, you find your enough at a time to increase the acquisition of leads and make your clients faithful.

Steps to Define a Basic Sales Process

To define a sales process that is profitable, successful and effective is challenging. Therefore, it is necessary to build a marketing flow that works, that is replicable and scalable as required by the company for the sale of greater volumes of products.

The sales process consists of a series of steps that aim to take the clients from the state of “prospect” to the state o “clients in the portfolio”.

Steps to define the process

  1. Review the successfully closed agreements

We must check the contracts or agreements that were closed successfully in order to reflect on it by making a series of questions:

  • Which ones were the steps to follow during the process?
  • Which ones were the contact points with the customer?
  • How long did the process last?
  • How long did it elapsed between each phase?
  1. Turn the observations into an example

Each sales process is different, but there are commonalities that can be distinguished that, although they may be a bit generic, are a good starting point. During this step, not-listed and relevant stages to the construction of this overarching framework should be included in the previous sections.

  1. Define actions to move the clients to the next stage

Our goal during this step is to figure out why the potential clients go from one stage of the process to another one. We must identify the reasons for the progress of the prospect.

  1. Replicable in time

One of the more important aspects to keep in mind is that the design of this process, although it delivers good results, will never be terminated. At first, after the research, some adjustments may be required due to unforeseen situations or exceptions that were not addressed. In the long term, the sales

team must find ways to work more efficiently, within the addressed framework for the process, that will evolve the sales process.

Measuring of the sales process

After answering the question “how to define a sales process?”, as the plan is implemented, it will be necessary to identify which are the key metrics that must be quantified at each stage.

Such questions may be asked:

  • How many prospects were achieved? How many were lost in a determined period of time?
  • Which is the average time spent by the potential clients in each stage?
  • In which sections can this process be accelerated?

These are the measurable basic aspects that can be found in the vast majority of sales teams. It is very likely that there are other specific metrics, according to each business line, that will be very useful for measuring the stages of the process, for identifying the success achieved, and for improving them.

How to defeat your competition

You have a good business idea that may prove to be relatively simple, but to stand above your competitors is a more complicated task. With the fierce competition that exists today and the economic crisis that plagues the world, only a few that manage to defeat their rivals will survive.

Identify your competitors

Put us ahead of our competitors should be the main aim which we mark as a company. But before, we have to determine what we are facing is.

When we talk about competition, we are referring to three types of competitors:

  • Direct competition. Companies that offer the same services within our business scope.
  • Potential competition. Companies that are not yet within our niche, but it could be.
  • Substitute. It is a competitor who, through different methodology, service or product, provides the same results as us.

Once detected those competitors of your same environment you will have to analyze what they do regarding your company, and what you could do to differentiate yourself from them.

Finally, you must make a map of positioning. Based on these two variables: quality of information and positioning. Draw where you are; where you would like to be; and where your competitors are.

Key to beating your competition

  1. Bring a different value

The novelty is always the key. Do something differential and deliver value that is useful and cover an unmet customer need can be a guarantee of success for any business.

  1. Innovation

Seeks a new concept and looks for it to stand out from the rest.

  1. Loyalty.

Capture the customer’s attention and get a key part of the formula to beat your competition. The customer should be our main concern. Learn the best techniques to retain customers and get you to differentiate yourself from the competition.

  1. Diversifies

Expand your range of products and services. Finding an audience that is not your target is another formula to beat your competition.

  1. Communication

Although the product or service that you sell is quality, you will need to know how to sell it. You must design a strategy supported by online and offline campaigns, this kind of advertising aims to make a direct impact on others and make a mark in a short time.

In parallel with these activities, you must define a content strategy that will help you to position yourself organically in the search engines. So you start to have greater presence in searches for your users.

Fear is for cowards

If you succeed in a certain sector, keep in mind that sooner or later competitors will appear. In this case, copying is almost inevitable. Don’t be afraid and take advantage of them.

Try to face new rivals by betting on a solid innovation strategy that allows you to differentiate yourself.

The key is always innovation and creativity, without them any company will be ostracized.

3 Advertising Strategies with Fast Results

Each new project on the internet requires a boost considerable to deliver its first results, choose the appropriate strategy to achieve these goals may be the factor that makes the difference between failure and success at the beginning of any business.

There are several techniques and strategies of promoting on the internet: from social media, content Marketing, positioning SEO and SEM, Email Marketing, etc. However, each of these are adapted to what you need depending on the characteristics of your company.

In the early stages of a business or in shortage of customers, with fast results techniques are seeking more regularly, but many are more focused on what is driving our company or business and therefore not necessarily not know well the options that we have to launch an advertising campaign whose results generate our such undeserved sales.

So here we present you 3 effective advertising strategies to get very fast results.

  • Email Marketing o Mailing
  • Per click advertising (PPC)
  • SMS Marketing

Let’s see each of them…

Email Marketing

Perhaps one of the most traditional in the online world, with the times this method of customer acquisition has come to be discredited due to misuse of the strategy, bad practices where is slashing nearly spam or abusive advertising.

An effective Email Marketing campaign is based on the correct segmentation of the public as well as the amount of receivers (take into account that while more people receive their promotion in your Inbox more likely to get their interest.)

It is also important to have good servers configured of sending email, given that the companies more notorious (Gmail, Hotmail, Yahoo, etc.) are becoming more stringent in this regard.

Google Adwords o SEM (PPC)

Perhaps one of the most popular on the internet, where basically techniques is paid for each click that is made in our ads.

Ads are shown in the section of sponsored ads of Google search results, the advantage of this is that their results can be more immediate, even in a matter of hours.

Obviously believe that because of people who have clicked on such ads does not guarantee the sale of our services or products, since this time has much influence what is creativity and design implemented in the target page.

“If a person comes to your page by means of a notice, and however we have a design and a very poor usability, chances are it is a visit that doesn’t end in sale.”

Therefore have to implement methods that engage the person concerned, having a Landing Page (landing page) attractive, offers and promotions that may convince, competitive prices, and several other factors to consider is design and usability.

SMS Marketing

The SMS is still today one of the communication channels more effectively, this is due to its high rate of opening and its immediacy of arrival.

The most important advantages of SMS include:

  1. Higher rate display on other channels. This is because a mobile device is always on hand to view or open an SMS is always something more instant than other media.
  1. It is economical and covers a large number of public. Send thousands of SMS are relatively economical. There are numerous platforms that offer these services with global coverage.

Here are 3 strategies of advertising useful, fast and relatively economical. If you need more information or want to implement some of these in your business you can contact with us.

Let’s talk!

How to get more traffic for your website

  1. Using social networks

Using Facebook, Twitter and other social networks is relatively cheap today. They allow you to segment your audience by demographics or objective keywords, etc.

Being active in social networks is a tactic that most vendors are using to get more traffic, potential clients and sales.

  1. Create content using the keywords

The Keywords are of vital importance as it is one of the ways people get to know your website. Thus, we could say that keywords make up the bridge. But to use them to get customers, the first thing you have to do is know your buyers.

If you don’t have a very powerful website, it would be more appropriate to use the long tail calls in SEO or the “Long queue” keywords.

This type of word defines the content in a more specific way. Despite attracting less traffic, this tends to be of higher quality and favors a higher conversion rate.

  1. Writing in blogs about topics of interest

Your blog can be one of the most powerful tools to get new visitors to your website. Like you should optimize the pages of your website around the keywords that your buyers are looking for, you must do the same with the blog entries.

Your blog topics should revolve around: what are your frequently asked questions? What are the problems you are facing and looking for a solution on the Internet? This will not only help keep your website and your business at the top of one’s mind when a lead is looking for help, but it will also generate more confidence in your expertise and get more web traffic.

  1. Create an independent publication for each of the most relevant keywords

Every blog post you write is viewed by search engines as an individual Web page, the more quality posts you write about the key words relevant to your buyers, the more likely you will have to opt for the first positions in the Search.

Blog posts help to associate more keywords to your website and therefore the opportunity to get and attract visitors to your site. Your website can be associated with different keywords, this gives a greater opportunity for users to discover your website.

  1. Publishing content frequently

It is not enough to publish content about keywords that are relevant to your people: your visitors and Google appreciate the frequency and the regularity in the publication of contents.

Regularity will allow you to create a loyal reader base that returns to your blog every week in search of your last entry and get more traffic on your website.

Automatically selling during holidays

Have you ever planned your vacation, but still do not know what to do with the management of your e-commerce? Having an online business has its advantages over physical trade, but it also has its obligations like having to “open 24 hours a day”. This shortcoming is easily resolved if you have a digital marketing strategy which enables you to sell automatically. All you need is to have a marketing strategy capable of selling automatically, having your workflow ready and also, having the generation of blog content and social networks being correctly programmed. It is advisable that you do not close all your notifications and also, follow in some moments what is happening. Connect now and then to go through the sales and publications of your followers on social networks.

Recommendations to enable you achieve your selling strategy automatically:

Have an Inbound Marketing strategy. This intelligent marketing strategy includes marketing automation and sales automation in its workflows; it has fully automated ways of proceeding without the need for emailing or send manual information to potential customers.

The inbound marketing is based on three phases: visibility, capture and loyalty. The first phase attracts visitors and they become unknown users in the capture phase (after offering engaging and personalized content to the prospectus) thereby creating a portfolio of leads which will be qualified and prepared for sale. Once there is a sale, Inbound Marketing strategy does not stop here since the most important thing is loyalty and getting prescribers.

Plan and program the publications in social networks and blog. Don’t forget to offer the content your customers and users expect every day.

Create a calendar of publications that will be posted automatically, the same with your content blog. In this way, your followers will not fail to have news related to your products and they will not feel your absence. There are several tools that can help you create scheduled publications: Hootsuite, Spredfast or Buffer.

Keep in mind the orders. Even if you have an Inbound Marketing strategy able to sell automatically, you have to know that the orders still require someone to make them. So you have several options: Dedicate one hour daily (not more than) to review the shopping carts and make the orders as it is usually done, leave this task to someone you trust to completely concentrate on your vacation, or Hire a company that takes care of this small task of activation and control of the orders. Another option, although less advisable, is to make a note or email to your clients warning that the order will be delayed a few days due to the vacation (you can even do some kind of promotion or discount for the inconvenience).